Rip Curl Digital Marketing Manager
Core
Lead global digital marketing and customer acquisition strategy for an iconic global surf brand, connecting brand moments with measurable performance across paid media, social, and search channels.
Role type
Senior Digital Marketing Manager (Brand & Performance)
Builds
Integrated digital campaigns, customer acquisition funnels, and brand amplification across global channels.
Domain
Retail / Ecommerce / Consumer Goods (Surf & Lifestyle)
Deliverable
product features
Required skills
Paid media strategy, Paid social management, SEO/GEO/AEO strategy, Customer acquisition, Digital campaign leadership, Budget management, Agency/partner management, Data-driven decision making, Team leadership
Preferred skills
Experience in emerging discovery channels (AI-powered search), Experience in surf or outdoor industry
Technologies
Google Ads, Meta Ads, SEO tools, Analytics platforms
Responsibilities
Shape investment across paid media, paid social, search, and affiliate channels; Drive new-customer acquisition and improve commercial effectiveness; Lead SEO, GEO, and AEO strategy; Bring digital thinking into major brand campaigns and athlete activations; Use performance data to improve channel and audience decisions; Lead, coach, and develop digital marketing specialists; Manage agency and platform partners.
Seniority
Senior, hands-on IC with leadership responsibilities