Product Manager, Data Management Platform & Partner Audience
Core
Drive the product roadmap for a Data Management Platform (DMP) focusing on audience onboarding, activation, identity interoperability, and partner integrations.
Role type
Senior Product Manager, Data Management Platform
Builds
DMP capabilities including advertiser first-party audience management, partner-based audience supply, and audience APIs
Domain
Advertising Technology / Data Privacy & Identity
Deliverable
product features
Required skills
DMP product strategy, identity interoperability, partner integration management, data quality analysis, cross-functional execution, match quality optimization, compliance balancing
Preferred skills
Experience with audience activation concepts (hashing, mapping, suppression), complex external technical integrations, analytical judgment for funnel metrics
Technologies
Audience APIs, ID graphs, data pipelines, identity matching logic
Responsibilities
Define product strategy for partner-based audience onboarding and identity interoperability; Lead integrations with identity/audience partners; Manage day-to-day product communication and relationship alignment with strategic partners; Translate partner business goals into platform capabilities and identity matching logic; Own product requirements for audience match-rate measurement and overmatching guardrails; Align roadmap and milestones across cross-functional teams
Seniority
Senior, hands-on IC
