Staff Product Manager, Audience Products
Core
Own product strategy and roadmap for TTD's in-platform audience experiences, designing workflows to build and assign campaign seeds from first- and third-party data for activation.
Role type
Staff Product Manager (Audience Products)
Builds
Advertiser-facing experiences for building, curating, and activating audiences in programmatic media
Domain
Digital advertising technology / Programmatic media
Deliverable
product features
Required skills
Product strategy and roadmap ownership, UX design, Data science partnership, AI tool application, Cross-functional execution, Audience segmentation logic, First- and third-party data integration, Product Requirements Documentation
Preferred skills
Experience in advertising technology or adjacent platform business, Launching complex data-intensive products, Understanding of programmatic pipes and audience signals
Technologies
AI tools, DMPs, CDPs, Data marketplaces
Responsibilities
Define and track success metrics for audience products, Represent the audience product vision internally and externally, Drive adoption of audience features with agencies and brands
Seniority
Staff, hands-on IC
