Senior Director, Product Management (ID Activation)
Core
Lead strategy and development of identity-driven audience activation capabilities across the advertising ecosystem, owning end-to-end product vision for audience onboarding, identity resolution, data syndication, and partner activation workflows.
Role type
Senior Director, Product Management (AdTech/Identity)
Builds
Scalable, interoperable, privacy-conscious audience activation products and partner integrations for major media platforms.
Domain
AdTech, Identity Management, Data Platforms, Programmatic Advertising
Deliverable
production ML models | product features
Required skills
Product strategy and roadmap definition, Audience lifecycle management, Multi-channel activation (programmatic, social, CTV), Partner ecosystem management, Identity resolution (deterministic/probabilistic), API and data-exchange design, Privacy compliance strategy, Team leadership, Stakeholder influence
Preferred skills
Experience with LiveRamp, TransUnion, Experian, Neustar, RampID, UID2, Data clean rooms (InfoSum, Snowflake, Habu), Retail media, Advanced audience targeting
Technologies
DSPs, SSPs, Clean rooms, APIs, Cloud data platforms, Identity graphs
Responsibilities
Define multi-year product strategy and roadmap for ID Activation; Manage full audience activation lifecycle from ingestion to delivery; Lead integrations with media platforms, DSPs, SSPs, and identity providers; Shape identity and data strategy including privacy-enhancing technologies; Drive measurement and execution processes; Lead and develop a team of product managers.
Seniority
Senior Director, People Leadership
