素材策略运营-国际化短剧
Core
Formulate and execute effect advertising creative strategies for international short drama products in specific countries/regions to support growth targets.
Role type
Senior creative strategy operator (international short drama)
Builds
Effect advertising campaigns for international short drama products
Domain
Digital entertainment / Short drama / Performance marketing
Required skills
Creative strategy formulation, Content procurement management, Market trend analysis, Data-driven optimization, Cross-platform ad logic understanding, Stakeholder management
Preferred skills
Experience in web novel/short drama industry growth, Innovation in creative formats, User insight generation
Technologies
Data analysis tools, Ad platform interfaces
Responsibilities
Monitor and analyze material performance data to optimize creative strategies, Collaborate with production vendors to ensure material quality and delivery efficiency, Track industry trends and content hotspots to drive creative innovation, Output material usage recommendations to improve ad effects.
