Measurement Partner, Centre of Excellence (CoE)
Core
Regional specialist solving complex performance-advertising challenges by analyzing data sets, optimizing campaigns, and designing experimental methodologies to improve ROI and shape TikTok's regional measurement strategy.
Role type
Senior individual contributor measurement partner
Builds
Regional measurement strategies, custom insights, ad effectiveness meta-analysis, and measurement tooling
Domain
Digital advertising and marketing measurement
Deliverable
dashboards & analysis
Required skills
Data Science, Data Analysis, experimental design, inferential problem solving, SQL, Python, R, HIVE, data visualization, campaign optimization
Preferred skills
Regional digital advertising ecosystem experience, privacy-first innovation, Tableau, Power BI, Excel
Responsibilities
Develop and lead regional measurement strategies; prototype custom insights and tooling for large-scale data environments; design and test bidding, targeting, and optimization methods; track and report advertiser success metrics; develop dashboards and reports for KPIs and campaign effectiveness; analyze data from ad performance, user behavior, and market trends; provide actionable insights to optimize campaigns.
Seniority
Senior, hands-on IC
