TikTok Shop - Seller Marketing Specialist - Hunting Team
Core
Lead branding and awareness agenda for TikTok Shop in key fashion hubs, driving seller acquisition, activation, and growth through field presence and direct partner interaction.
Role type
Senior B2B brand marketing specialist (field operations)
Builds
Localized branding strategies, trade show/event activations, and structured communication flows for seller onboarding and engagement.
Domain
E-commerce, Fashion, Brazil market
Deliverable
product features
Required skills
B2B brand marketing, field marketing, trade show management, data-driven storytelling, multi-channel campaign planning, stakeholder management, seller lifecycle frameworks, Brazil e-commerce knowledge, English proficiency
Preferred skills
In-category management, agency/partner side experience, fashion industry specialization, performance marketing (Ads, GMV-driven growth), case-based marketing, thought leadership content
Technologies
None stated
Responsibilities
Plan and execute localized branding strategies; Turn seller growth stories into data-driven narratives; Plan localized campaigns and manage trade show/event presence; Coordinate regional activations and commercial visits; Build structured communication flows for onboarding and engagement
Seniority
Senior, hands-on IC