SENIOR TRADE ONLINE ANALYST - 35579
Core
Lead online Trade Marketing strategy in Brazil to connect Marketing, Sales, and partners, strengthening digital brand presence, generating demand, and increasing conversion and sell-out.
Role type
Senior Trade Marketing & Digital Marketing Manager
Builds
Digital activation plans for clients and channels, Retail Media strategies for marketplaces and e-commerce partners, omnichannel campaigns
Domain
Consumer Goods / Retail / E-commerce
Deliverable
product features
Required skills
Trade Marketing, Digital Marketing, E-commerce, Retail Media, Marketplaces, CRM, Omnichannel strategies, Digital budget management, KPI analysis
Preferred skills
Power Tools industry experience, Advanced English
Technologies
Marketplaces, CRM, Digital Media Platforms
Responsibilities
Develop and execute online Trade Marketing and Digital Marketing strategy; Structure activation plans for clients and digital channels; Lead Retail Media strategy with marketplaces and e-commerce partners; Manage digital budget, media, and CRM campaigns; Monitor traffic, content, media, conversion, and sell-out KPIs; Collaborate with Sales, Marketing, Product, and external agencies.
Seniority
Senior, hands-on IC