商业化广告产品运营(交易支付方向)-Global Business Solutions
Core
Lead international advertising business transaction product operations, including market research, go-to-market strategy, product iteration, and sales enablement.
Role type
Senior Product Marketing Manager (Advertising/Transaction)
Builds
International advertising transaction products and related go-to-market strategies
Domain
Digital Marketing / Advertising / Transaction Payments
Deliverable
product features
Required skills
Market research, Go-to-market strategy, Product roadmap planning, Cross-functional collaboration, Sales enablement, Product iteration, Stakeholder management, Project management
Preferred skills
Experience in digital marketing, transaction, or advertising industry, Knowledge of advertising platforms, Fluent English
Technologies
N/A
Responsibilities
Conduct quantitative and qualitative market research for advertising clients; Develop and execute go-to-market strategies and early product tests; Collaborate with product teams to define product vision and roadmap; Drive product adoption through marketing and sales interactions; Empower customer service teams to resolve product inquiries effectively.