达人运营(POP)-TikTok Shop
Core
Manage content marketing agencies and influencer operations to drive content supply and sales performance on TikTok Shop.
Role type
Senior Influencer Marketing Operations Manager
Builds
Content supply (short videos, live streams) and sales conversion for TikTok Shop
Domain
E-commerce / Social Media Marketing
Required skills
Influencer agency management, KOL recruitment and incubation, cross-functional collaboration, data-driven optimization, content template development, sales strategy execution
Preferred skills
Understanding of Western creator ecosystems, experience with short video and live streaming formats, international living experience
Technologies
TikTok Shop platform, data analytics tools
Responsibilities
Manage external influencer marketing agencies and drive scaled recruitment of high-quality creators, optimize product selection and content templates based on data analysis to boost sales, coordinate cross-departmental efforts to launch influencer campaigns, develop and replicate successful influencer cases to drive organic growth