Supervisor Influencer Marketing
Core
Support multiple client accounts and teams in influencer marketing proposals, executing from creator identification to tactical campaign execution, UGC, TikTok Shop activations, and trend detection.
Role type
Influencer Marketing Specialist
Builds
Influencer campaigns, UGC content, TikTok Shop activations, and social commerce initiatives
Domain
Digital Marketing / Social Media / Influencer Economy
Deliverable
product features
Required skills
Influencer scouting and mapping, Contract negotiation, Briefing creation, UGC strategy, TikTok Shop management, Trend spotting, Social listening, Influencer analytics tools
Preferred skills
Experience with TikTok Shop seeding programs, Multi-platform social commerce
Technologies
Kolsquare, Influencity, CreatorIQ
Responsibilities
Identify and select influencers for campaigns, Negotiate rates and formalize contracts, Create briefings and publication calendars, Coordinate UGC production, Execute TikTok Shop actions and optimize performance, Detect trends on TikTok/Instagram/YouTube, Collaborate with Account/Creativity/Media teams, Analyze campaign metrics and report insights
Seniority
Mid-level, hands-on IC