Product Marketing Lead, GTM - Canada (Ad-Sales)
Core
Define and execute Go-to-Market strategies to scale adoption of high-impact advertising solutions for different client segments.
Role type
Product Marketing Lead (GTM)
Builds
TikTok ad products and sales enablement strategies
Domain
Digital advertising / Performance marketing
Deliverable
product features
Required skills
Go-to-Market strategy, product lifecycle management, market analysis, stakeholder alignment, revenue growth planning
Preferred skills
Performance advertising experience, global product-led growth scaling
Technologies
TikTok ad platform
Responsibilities
Identify opportunities to drive adoption of TikTok ad products; Define GTM and sales enablement strategy; Analyze market trends and develop growth strategies; Lead alignment across key stakeholders; Partner with global product and vertical teams.
Seniority
Senior, hands-on IC
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