游戏市场主营销-OAK Studio
Core
Formulate and execute integrated marketing strategies for single game projects in the Mainland China market, covering brand communication, content marketing, events, and channel partnerships across product lifecycle stages.
Role type
Senior Marketing Lead (Strategy/Tower Defense/Auto Chess)
Builds
Marketing campaigns and user awareness for strategy, tower defense, and auto-chess games
Domain
Gaming industry, Mainland China market
Required skills
Integrated marketing strategy, user insight, creative planning, cross-functional collaboration, data analysis, resource allocation
Preferred skills
Experience with new launches/public tests, event marketing, Bilibili/Douyin/TapTap ecosystem, content optimization
Technologies
Bilibili, Douyin, TapTap, live streaming platforms
Responsibilities
Develop comprehensive marketing plans aligned with product features and version schedules; Coordinate brand communication, content creation, and channel partnerships; Analyze market trends and user feedback to optimize campaign performance; Manage community relations and public opinion; Collaborate with product, operations, and creative teams to drive project execution.
Seniority
Senior, hands-on IC
