国货彩妆行业运营 - 抖音电商
Core
Operate domestic color cosmetics brands on Douyin's e-commerce platform, driving business growth through content integration and merchant management.
Role type
Senior E-commerce Operations Manager (Beauty/Cosmetics)
Builds
Merchant growth strategies, marketing campaigns, and brand development plans for domestic color cosmetics brands on Douyin.
Domain
E-commerce / Beauty & Cosmetics / Content Commerce
Deliverable
product features
Required skills
Beauty industry market segmentation expertise, commercialization experience, merchant lifecycle management, data-driven strategy optimization, content commerce understanding, business model innovation.
Preferred skills
Experience with domestic color cosmetics brands, successful project case studies in e-commerce.
Responsibilities
Develop industry strategies and business models for the beauty sector; manage tiered operations for key merchants; design and optimize marketing strategies based on data analysis; establish benchmark cases and methodologies for merchant growth.
