商家站外广告增长-TikTok Shop
Core
Drive growth for TikTok Shop's off-site advertising business by managing CPAS (Collaborative Ads) operations, optimizing global e-commerce ad campaigns, and increasing merchant ad spend and business volume.
Role type
Senior Growth Operations Manager (CPAS/Off-site Ads)
Builds
Global e-commerce collaborative advertising solutions and merchant onboarding processes
Domain
E-commerce / Performance Marketing
Required skills
Performance advertising logic, ad account management, attribution modeling, conversion funnel analysis, ROAS/ROI optimization, project management, cross-functional collaboration, merchant segmentation, SOP design, data-driven strategy formulation
Preferred skills
Experience with catalog ads, external traffic growth, global e-commerce ecosystems, English collaboration
Technologies
Ad platforms, attribution tools, data analytics platforms
Responsibilities
Design and optimize global collaborative ad campaign strategies for merchants; Coordinate with product, engineering, and data teams to enhance CPAS capabilities and merchant onboarding workflows; Execute end-to-end merchant operations including recruitment, training, campaign support, and issue resolution; Analyze ad performance and merchant data to identify growth opportunities and optimize ROI; Develop best practices and case studies to support long-term business scaling
