Media & Marketing Insights Analyst, GBM
Core
Analyze global and regional marketing performance to connect investment and activity to commercial outcomes, developing attribution frameworks and standardizing reporting.
Role type
Marketing Insights Analyst
Builds
Marketing performance dashboards, attribution frameworks, and strategic planning inputs
Domain
Digital Marketing / Media Planning
Deliverable
dashboards & analysis
Required skills
SQL, Python, A/B testing, experimental design, data visualization (Looker/Tableau), media planning, marketing analytics
Preferred skills
B2B marketing knowledge, OKR frameworks, multi-market experience, media attribution familiarity
Responsibilities
Analyze marketing performance across global and regional initiatives; Develop media attribution frameworks; Build regional performance data into global planning inputs; Maintain measurement frameworks and reporting standards; Prepare leadership presentations and strategic materials.
Seniority
Junior, early career IC
