Global Digital Marketing Specialist - Data Analyst
Core
Turns marketing, customer, and commercial data into decisions by owning global marketing measurement, reporting, and scalable analytics capabilities.
Role type
Global digital marketing data analyst
Builds
Dashboards, reports, and scalable analytics capabilities for global and regional marketing teams
Domain
Digital marketing analytics and business intelligence
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Power BI/Tableau), marketing funnel analysis, A/B testing, attribution modeling, data governance, CRM data integration
Preferred skills
Salesforce/HubSpot, Google Analytics (GA4), B2B marketing, emerging AI/analytics technologies
Technologies
SQL, Power BI, Tableau, GA4, Salesforce, HubSpot, Excel
Responsibilities
Audit marketing data landscape, analyze end-to-end marketing funnel, develop dashboards and reports, define global KPIs, automate reporting processes, design A/B tests, translate data into actionable insights, partner with marketing teams to optimize campaigns, coordinate with IT/CRM teams for data integration, enable teams to use data for decision-making, shape analytics strategies, coach team members
Seniority
Mid-level, hands-on IC