TikTok Brand Product Solutions and Operations - Brand & Measurement (APAC)
Core
Lead measurement strategy and operations for TikTok's Brand Advertising Product Solutions, driving collaboration across Product, Data Science, and MarSci to enhance performance representation and value articulation.
Role type
Senior IC brand advertising measurement lead
Builds
Robust brand advertising effectiveness proof systems, benchmark cases, best practices, and scalable measurement operations playbooks
Domain
Digital advertising, brand marketing, measurement science
Required skills
Digital advertising measurement, media research, data analytics, marketing effectiveness, statistical methods, experimental design (A/B testing, Lift Studies), measurement frameworks (Brand Lift, MMM, MTA), data analysis tools, AI tools
Preferred skills
Data science, statistics, economics, marketing science, 3P measurement partner integrations, global advertising measurement maturity, TikTok advertising products, short-video platform measurement
Technologies
Brand Lift, MMM, MTA, A/B testing, Lift Studies
Responsibilities
Drive deep collaboration with upstream and downstream teams to enhance brand advertising performance representation; Systematically analyze brand advertising measurement results and translate findings into actionable optimization recommendations; Co-define and refine brand advertising measurement KPI frameworks with Product teams; Conduct cross-market measurement benchmarking and insights synthesis; Drive cross-functional collaboration to ensure measurement capabilities are embedded across the full brand advertising lifecycle
