商业产品经理（线索闭环化方向）-抖音生活服务
Core
Design strategy and iterate products for ByteDance's lead-based performance advertising (closed-loop direction) to transform merchants from non-closed lead generation to closed-loop models, maximizing ad strategy revenue.
Role type
Senior Product Manager (Performance Advertising / Lead Conversion)
Builds
Performance advertising products and closed-loop conversion tools for merchants
Domain
Digital Advertising / E-commerce / Local Services
Deliverable
product features
Required skills
Performance advertising strategy, lead conversion optimization, cross-functional project management, data analysis, requirement definition
Preferred skills
Experience in ad placement strategy, understanding of offline-to-online business models
Technologies
N/A
Responsibilities
Drive product iteration for closed-loop advertising strategies; Analyze lead-to-sale conversion processes to enhance post-link signal collection and GMV; Manage cross-team collaboration to execute product roadmaps.
