美国平台大促内容策略（直播&短视频）-TikTok Shop
Core
Define and execute content strategies for live streaming and short video to drive GMV growth and efficiency during major sales events on TikTok Shop.
Role type
Senior Content Strategy Manager (Live Streaming & Short Video)
Builds
Content operations mechanisms, creator/merchant growth paths, and AI-driven features for major sales campaigns.
Domain
E-commerce / Content Commerce / Live Streaming
Required skills
GMV growth planning, cross-functional collaboration, content ecosystem management, productization of operations, AI/visual content innovation, systematic monitoring and diagnostics
Preferred skills
Cross-border e-commerce experience, US market experience, English fluency
Technologies
AI tools, visual content platforms
Responsibilities
Formulate live streaming and short video growth directions based on traffic and user insights; Establish cross-departmental mechanisms to drive creator and merchant content production; Systematize growth paths for creators and merchants to scale operational efficiency; Explore and implement AI and visual content innovations in major sales scenarios; Build monitoring and diagnostic systems to identify issues and improve collaboration efficiency.