Marketing Innovation Manager
Core
Accelerate Logitech China's brand marketing using AI and digital innovation to quantify brand equity, reach audiences efficiently, and drive sustainable business traffic.
Role type
Marketing Innovation Manager (AI & Digital)
Builds
AI-powered brand health dashboards, AIGC content systems, and digital tool matrices for the Chinese market.
Domain
Consumer Electronics / Digital Marketing / AI
Deliverable
product features
Required skills
Generative Engine Optimization (GEO), AI-powered brand health analytics, AIGC content enablement, cross-functional business enablement, reusable marketing methodologies, brand equity quantification, digital tool matrix development.
Preferred skills
None stated.
Technologies
GEO, AIGC, AI-powered dashboards.
Responsibilities
Lead cutting-edge AI innovation projects (GEO, brand health dashboards, AIGC content), build a high-quality content system and digital tool matrix, provide reusable marketing capabilities to Sales, E-Commerce, Channel, and Product teams.
Seniority
Mid-Senior, hands-on IC