资深市场品牌营销专家（集团品牌方向）-市场
Core
Lead end-to-end execution of large-scale group projects, driving cross-business IP creation and high-impact brand campaigns.
Role type
Senior Group Brand Marketing Expert
Builds
Cross-business IP and socially impactful brand cases
Domain
Technology and Consumer Goods
Deliverable
product features
Required skills
Full-funnel project management, strategic planning, budget control, cross-functional resource integration, user insight analysis, creative execution
Preferred skills
AI and emerging marketing tools adoption, adaptability to industry changes
Technologies
AI tools, marketing automation platforms
Responsibilities
Orchestrate and execute large-scale group projects from strategy to delivery; Decompose project goals, derive strategies, and manage budgets; Integrate resources across business lines to build cross-business IP.
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