Marketing Manager, SMB and Mid-Market - EMEA
Core
Drive EMEA marketing strategy and execution for Stripe's SMB and Mid-Market segments, focusing on pipeline acceleration, upsell/cross-sell, and full-funnel demand generation.
Role type
Senior individual contributor B2B marketing manager
Builds
Revenue engine and go-to-market programs for SMB and Mid-Market businesses in Europe
Domain
Financial technology / Payments
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, full-funnel marketing, sales alignment, data-driven decision-making, marketing technology (Salesforce), content localization
Preferred skills
FinTech industry experience, startup mentality, partner ecosystem knowledge
Technologies
Salesforce
Responsibilities
Define and execute EMEA marketing strategy for SMB and Mid-Market segments; Own key business and revenue metrics throughout the sales funnel; Collaborate with Partner Marketing to create co-selling initiatives; Develop and execute comprehensive full-funnel marketing plans; Partner with Sales leadership to align account plans; Collaborate with demand generation and product marketing to produce localized content; Track, measure, and optimize program results; Innovate ways to educate diverse business personas
Seniority
Senior, hands-on IC
