营销策划专家-AI创新业务
Core
Lead brand strategy planning and execution for smart hardware business, including core positioning, user/market insights, communication path design, and product market positioning.
Role type
Senior Brand Marketing Strategist (Smart Hardware)
Builds
Large-scale brand marketing campaigns, new product launches, and cross-industry IP collaborations for smart hardware products.
Domain
Consumer Electronics / Smart Hardware
Deliverable
product features
Required skills
Brand strategy planning, user and market insight analysis, creative expression, resource orchestration, cross-functional collaboration, product-market fit definition.
Preferred skills
0-to-1 brand building experience, successful breakout cases in consumer electronics, deep understanding of smart hardware industry logic.
Responsibilities
Define brand core positioning and product market strategy; orchestrate domestic marketing campaigns with internal/external resources; drive standardization of brand workflows and methodology innovation; collaborate with product, R&D, and sales to translate user insights into product language.