B端整合营销（品牌叙事方向）-TikTok生活服务
Core
Drive B2B marketing and brand narrative strategies for TikTok's lifestyle services sector (food & beverage, travel & hospitality) to enhance partner willingness and capability to operate on the platform.
Role type
B2B Marketing Manager (Brand Narrative)
Builds
Industry market education projects, summit events, merchant conferences, operational methodologies, data reports, and case study campaigns.
Domain
International lifestyle services (F&B, Travel/Hospitality) / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, brand narrative, public relations, international media ecosystem knowledge, cross-functional project management, crisis communication, English business communication
Preferred skills
Experience in international media operations, data analysis, multi-cultural collaboration
Technologies
N/A
Responsibilities
Deep dive into industry characteristics to extract product value and selling points; plan and execute industry-level marketing and education projects; analyze industry trends to develop integrated communication strategies and promote merchant cases.
Seniority
Mid-level, hands-on IC