Brand & Communications Manager - GCR
Core
Develop and execute integrated B2B branding and communications strategies to amplify brand awareness and thought leadership for a mobile marketing technology company across global markets.
Role type
Senior Brand & Communications Manager (B2B)
Builds
Integrated PR campaigns, content assets (white papers, blogs, videos), and media relations programs for a mobile marketing tech firm.
Domain
Mobile marketing technology / B2B SaaS
Deliverable
product features
Required skills
Integrated PR strategy, media relations, content creation, agency management, stakeholder management, data-driven storytelling, English writing/editing, Chinese language proficiency
Preferred skills
Global 4A PR agency experience, degree in Communications/Journalism/PR
Technologies
None explicitly listed
Responsibilities
Develop integrated branding/communications plans across multiple markets; articulate thought leadership via bylines, speaking, and media interviews; create data-driven content (blogs, white papers, infographics); manage agencies and POCs to ensure consistent messaging; cultivate partner and customer relationships for joint PR efforts.
Seniority
Senior, hands-on IC