Director of Marketing & Communication
Core
Leads marketing, digital, and communications for a lifestyle resort, focusing on destination storytelling, brand expression, and driving commercial performance through direct channels.
Role type
Senior marketing director (hospitality/lifestyle)
Builds
Marketing campaigns, digital content, PR partnerships, and direct booking channels
Domain
Hospitality / Lifestyle / Destination Marketing
Deliverable
product features
Required skills
Brand strategy, digital marketing, PR & media relations, content creation, team leadership, commercial performance analysis, visual storytelling
Preferred skills
Experience in hospitality/resort environments, knowledge of Thai culture, proficiency with Instagram/TikTok
Technologies
CRM, social media platforms, digital marketing tools
Responsibilities
Develop and execute annual marketing plans, manage PR and influencer collaborations, drive performance across website and social media, lead and coach the marketing team, build relationships with local community and media partners
Seniority
Senior, hands-on IC