用户增长策略运营（渠道导流方向）-TikTok Shop
Core
Drive user acquisition and retention for TikTok Shop in international markets through channel traffic acquisition, subsidy strategies, and conversion optimization.
Role type
Senior Growth Operations Specialist (Channel Acquisition)
Builds
Scaled new user acquisition and conversion funnels for international TikTok Shop markets
Domain
E-commerce / International Market Expansion
Required skills
Channel traffic acquisition, Subsidy strategy design, User lifecycle management, Conversion rate optimization, Data-driven decision making, Cross-functional collaboration
Preferred skills
International product growth experience, E-commerce channel expertise, English business proficiency, International market user insights
Technologies
Data analytics tools, Channel management platforms, A/B testing frameworks
Responsibilities
Design and execute channel traffic acquisition and subsidy campaigns; Analyze channel and user data to optimize ROI and acquisition funnels; Develop retention and repurchase strategies for new users; Optimize landing pages and conversion paths for international channels; Collaborate with product and algorithm teams to iterate growth strategies.
