增长策略BP-TikTok Shop
Core
Design and optimize user growth strategies for TikTok Shop, balancing budget, user experience, and revenue to drive GMV and ROI.
Role type
Senior Growth Strategy Business Partner (E-commerce)
Builds
User growth strategies, coupon distribution plans, and budget allocation models for TikTok Shop.
Domain
E-commerce / Digital Marketing / User Growth
Deliverable
production ML models
Required skills
SQL, Python, Excel, A/B testing design, Uplift modeling, user behavior prediction, resource allocation optimization (knapsack/dynamic programming), data analysis, strategic planning, cross-functional collaboration.
Preferred skills
Experience with subsidy and marketing strategy design, international work experience, background in business analysis/statistics/computer science/data science.
Responsibilities
Define business goals and priorities based on company strategy; analyze platform marketing mechanics and data to identify growth opportunities; design and optimize user segmentation and coupon strategies; monitor strategy performance and conduct A/B tests; collaborate with algorithm, data science, finance, and operations teams.
Seniority
Senior, hands-on IC
