Product Marketing Manager - TikTok Local Services
Core
Develop industry narratives and marketing science systems for TikTok Local Services to drive merchant acquisition and operational value for local businesses.
Role type
Product Marketing Manager (B2B Strategy & Marketing Science)
Builds
TikTok Local Services (TikTok GO) platform connecting users with local services
Domain
Consumer Technology / Local Services / Hospitality & Travel
Required skills
B2B marketing narrative development, marketing science, advertising measurement, conversion attribution, brand lift analysis, strategic consulting, data modeling, go-to-market strategy, industry white paper creation, cross-functional collaboration
Preferred skills
data sensitivity, logical thinking, strategic proposal writing, cross-border experience, multi-cultural adaptability
Technologies
TikTok POI, LIVE, search, data models
Responsibilities
Author industry white papers and trend reports for key verticals; establish quantitative models for merchant operation value; validate strategy effectiveness through data insights; collaborate with internal teams to optimize B2B marketing frameworks.
Seniority
Mid-Senior, hands-on IC