TikTok App行业广告产品策略与运营（出海/亚太/欧美）-Global Business Solutions
Core
Formulating Go-To-Market strategies for app industry advertising products and optimizing bidding ad signal quality and coverage to enhance overall ad performance.
Role type
Senior Product Strategy & Operations Manager (App Advertising)
Builds
App industry advertising products and bidding ad solutions
Domain
Mobile Gaming/Apps, Digital Advertising, Programmatic Advertising
Deliverable
product features
Required skills
Bidding mechanism expertise, Ad signal ecosystem knowledge, User identity resolution, Targeting strategies, Attribution modeling, Data analysis, Cross-functional leadership
Preferred skills
Product testing, Market demand analysis, KPI definition, Project management
Technologies
Bidding systems, Identity platforms, Attribution tools, Targeting engines
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