TikTok Shop - Integrated Marketing Lead
Core
Lead end-to-end country-level integrated marketing strategies for TikTok Shop in Malaysia to accelerate GMV growth, merchant success, and user engagement.
Role type
Senior Integrated Marketing Lead (Country Manager)
Builds
Country-level marketing campaigns, platform traffic growth, merchant engagement programs, and B2B events.
Domain
eCommerce / Social Commerce / Digital Marketplace
Required skills
Integrated marketing strategy, campaign planning & execution, team leadership (10+ people), cross-functional stakeholder management, performance optimization, data-driven decision making
Preferred skills
eCommerce marketplace experience, creator/influencer marketing, mega campaign management (11.11, 12.12), Malaysia market knowledge
Technologies
Digital, social, content, media, and experiential channels
Responsibilities
Develop Malaysia country-level integrated marketing strategies and plans; Lead Business Marketing strategy for merchants; Define success metrics and optimize campaign performance; Lead and develop a team of 10 marketing professionals; Manage cross-functional stakeholders across commercial, product, and operations teams.
Seniority
Senior, hands-on IC with team leadership