用户增长会员策略产品经理-TikTok Shop
Core
Designing end-to-end strategies for TikTok Shop's repurchase and subscription products to drive user adoption, retention, and lifetime value.
Role type
Senior Product Manager (Subscription & Loyalty)
Builds
Repurchase and subscription products for TikTok Shop
Domain
E-commerce / Consumer Platform
Deliverable
product features
Required skills
Subscription and loyalty program strategy, cross-functional leadership, global-to-local strategy adaptation, experimental framework development, ROI modeling, data analysis
Preferred skills
Experience in e-commerce, fintech, or consumer platforms
Responsibilities
Define and optimize member benefit levers (cashback, free shipping), lead cross-departmental collaboration, adapt global frameworks for local markets, develop experiments to measure impact on retention and revenue metrics
Seniority
Senior, hands-on IC