欧美商城人群营销产品经理-TikTok Shop
Core
Design and optimize marketing strategies (coupons, subsidies, membership benefits) to identify growth opportunities for specific user segments and boost GMV/DAC on the marketplace.
Role type
Senior Product Manager (User Growth & Marketing Strategy)
Builds
Marketing strategy capabilities, transaction verification workflows, and risk control systems for user segments.
Domain
E-commerce / Digital Marketing / User Growth
Deliverable
production ML models | product features
Required skills
User segmentation, subsidy and benefit strategy design, A/B testing, causal analysis, rule-based system design, cross-functional collaboration, English proficiency
Preferred skills
International localization user growth experience, incremental evaluation, fraud detection
Technologies
A/B testing frameworks, risk control systems, data analysis tools
Responsibilities
Design marketing strategies to increase GMV/DAC; Build transparent transaction verification and risk control workflows; Develop general capabilities for user segment selection and budget management; Collaborate with growth and data teams to create scalable cold-start solutions for new markets.