内容策略运营-抖音生活服务
Core
Design and execute content growth strategies for Douyin's local life services, optimizing live streaming and short video content to drive traffic, conversion, and GMV for merchants across specific industry categories.
Role type
Senior Content Strategy & Operations Lead (Live Streaming & Short Video)
Builds
Replicable content growth systems, standardized content methodologies, and category-specific live streaming benchmarks.
Domain
E-commerce / Local Life Services (Food & Beverage, Travel & Accommodation, General In-Store)
Required skills
Live streaming content strategy, short video logic, category-specific content optimization, data analysis (traffic, CTR, CVR, GMV), SOP creation, cross-functional project management, node marketing planning.
Preferred skills
Experience in food & beverage or travel sectors, proven track record of building GMV benchmarks from 0 to 1, successful large-scale promotion execution.
Responsibilities
Build scalable content growth systems from single live rooms to industry categories; Optimize content scripts, scenarios, and selection strategies for target sub-categories; Establish data review frameworks to improve natural traffic and conversion metrics; Collaborate with product and merchant teams to scale content methodologies; Plan and execute major promotional events and category-specific campaigns.