Staff Marketing Data Scientist
Core
Lead end-to-end Direct Mail (DM) campaigns for SoFi's lending and banking products, managing pre-screened and invitation-to-apply strategies to drive revenue and new account acquisition.
Role type
Staff Marketing Data Scientist (Direct Mail Channel)
Builds
Direct Mail campaigns, suppression lists, and performance analytics for lending and banking products
Domain
Financial Services / Direct Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python, Tableau, Airflow, Snowflake, statistical modeling, hypothesis testing, campaign management, offshore team leadership
Preferred skills
Machine learning, advanced statistical modeling
Technologies
SQL, Python, Tableau, Airflow, Snowflake
Responsibilities
Lead end-to-end Direct Mail campaigns including pre-screening and invitation-to-apply logic; Manage offshore teams and coordinate between onshore and offshore units; Partner with marketing managers to optimize target audiences and conversion rates; Measure and analyze campaign effectiveness and ROI; Translate complex business objectives into actionable data-driven tactics
Seniority
Staff, hands-on IC with strategic oversight
