电商核心工具补贴策略产品-TikTok Shop
Core
Design user-side subsidy strategies for TikTok Shop, covering coupons, direct price drops, and time-limited subsidies to balance GMV growth with ROI.
Role type
Senior Product Manager (E-commerce Subsidy Strategy)
Builds
Subsidy mechanisms and pricing strategies for TikTok Shop
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Subsidy strategy design, Pricing strategy, Funnel analysis, ROI optimization, Budget allocation, Data analysis, Cross-functional collaboration
Preferred skills
Experience with high-volume e-commerce platforms, Rapid decision-making in ambiguous data environments
Responsibilities
Design tiered subsidy strategies based on user conversion funnels; Optimize subsidy thresholds, intensity, frequency, and budget allocation for different product structures and scenarios (promotions, daily sales, new customer growth); Collaborate with algorithm, data, product, and merchant teams to implement and review strategy effectiveness.