Manager, Marketing Effectiveness
Core
Lead high-impact Marketing Mix Modelling and Marketing effectiveness programmes for international clients across Luxury, Beauty, Retail, Consumer goods, Mobility, and Financial Services industries.
Role type
Manager, Marketing Effectiveness (Client-facing delivery & team leadership)
Builds
Actionable insights, strategic narratives, and optimized marketing spend strategies for C-suite clients
Domain
Marketing Analytics / Commercial Effectiveness
Deliverable
client delivery
Required skills
Marketing Mix Modelling, project governance, data strategy, strategic storytelling, client engagement, talent management, team leadership, proposal development
Preferred skills
None stated
Technologies
Ekimetrics Eki.Decisions platform
Responsibilities
Oversee end-to-end Marketing Mix Modelling and Marketing effectiveness programmes; Ensure robust project governance including data quality and model validity; Translate complex analytical outputs into strategic narratives for senior stakeholders; Define and monitor project roadmaps; Provide strategic oversight to optimize marketing spend and ROI; Support partners in client engagement and RFPs/pitches; Line manage multiple team members including performance reviews and talent development; Recruit and develop resources to build high-performing teams
Seniority
Manager, hands-on leadership