广告策略产品经理（广告营销一体化方向）-抖音生活服务
Core
Design and optimize integrated advertising and marketing products for Douyin's local life services, focusing on unified control of ad spend, commissions, subsidies, and influencer elements to drive revenue growth.
Role type
Product Manager (Advertising Strategy & Local Life)
Builds
Integrated ad-marketing products, bidding ad traffic strategies, and merchant lifecycle marketing tools
Domain
Local Life Services / Digital Advertising
Deliverable
product features
Required skills
Bidding ad strategy design, ROI optimization, data analysis, product lifecycle management, cross-functional coordination, commercial insight
Preferred skills
Experience in local life industry, bidding ad mechanisms, project management
Technologies
Bidding algorithms, attribution models, data analytics platforms
Responsibilities
Design投放 strategies and customer-facing products for ad-marketing integration; Analyze traffic strategies and bidding mechanisms to optimize ROI and volume; Research merchant marketing needs across lifecycle stages and drive product iteration; Collaborate with business teams to launch and iterate new commercial models.
Seniority
Mid-level, hands-on IC
