Senior Marketing Strategist, Product
Core
Lead marketer for a business unit/product, shaping marketing vision, GTM strategies, and product positioning to drive adoption and engagement.
Role type
Senior Product Marketing Strategist
Builds
Go-to-market strategies, product positioning, and customer journey messaging
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Product marketing strategy, Go-to-market planning, market segmentation, competitive analysis, data-driven decision making, storytelling, cross-functional collaboration
Preferred skills
Fintech, card, banking, or payments experience
Technologies
None stated
Responsibilities
Define and execute go-to-market strategies; Develop and refine marketing messaging; Collaborate with Product and Creative teams; Create and lead strategic marketing campaigns; Establish and track key marketing metrics; Act as voice of the customer to drive product-market fit
Seniority
Senior, hands-on IC
