Senior Product Marketing Manager, Brand Innovation
Core
Develop go-to-market strategies and positioning for TikTok's flagship branding products (For You Feed, TopView, TikTok Pulse) to drive advertiser adoption and revenue.
Role type
Senior Product Marketing Manager (Brand Innovation)
Builds
TikTok branding solutions portfolio
Domain
Digital advertising / Social media branding
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, sales enablement, market analysis, cross-functional collaboration, global strategy adaptation
Preferred skills
Digital advertising experience, commercial mindset, original thinking, problem-solving
Technologies
TikTok Pulse, For You Feed, TopView
Responsibilities
Support development and execution of go-to-market strategies for branding solutions; Translate product capabilities and insights into narratives for advertisers and sales teams; Partner with Product, Sales, and Marketing to inform product roadmap; Develop sales enablement materials to drive adoption; Collaborate with regional teams for local market execution; Leverage nascent advertising and measurement products to achieve customer goals
