全球活动运营-TikTok直播
Core
Design and execute global marketing campaigns and annual event-type activities for TikTok Live, focusing on platform positioning and user needs.
Role type
Senior global event operations specialist (TikTok Live)
Builds
Global marketing campaigns, annual event series, and user engagement mechanics for TikTok Live
Domain
Social media / Live streaming / E-commerce
Deliverable
product features
Required skills
Event strategy, user engagement mechanics design, ROI calculation, cross-functional collaboration, data analysis, abstract modeling, innovation in marketing formats
Preferred skills
Experience in live streaming, e-commerce, gaming, or泛 entertainment industries
Technologies
N/A
Responsibilities
Develop creative strategies for major marketing events and annual campaigns; Design user gameplay and operational mechanisms to drive acquisition and conversion; Build standardized activity strategy systems and ROI methodologies; Collaborate with product, data, content, and local teams to ensure execution; Innovate activity models and brand marketing approaches
Seniority
Senior, hands-on IC
