Senior Marketing & Communications Manager
Core
Senior marketing and communications lead responsible for ZOE's market entry in Germany, building brand narrative, tier-1 media presence, and growth strategy from scratch.
Role type
Senior individual contributor (IC) marketing and communications manager
Builds
German market presence, PR campaigns, brand localization, and commercial growth tests
Domain
Health science, nutrition, consumer tech, gut health
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Market entry strategy, Tier-1 media relations, brand localization, agency management, commercial growth testing, scientific communication
Preferred skills
Knowledge of German health marketing regulations (HWG), consumer data privacy (DSGVO), additional European languages
Technologies
None stated
Responsibilities
Own Germany market entry strategy and execution; build and manage local PR and media relationships; localize brand narrative for German consumers; manage local agencies and ambassadors; support cross-market science publications and product launches; draft high-impact briefing documents and press materials in German and English
Seniority
Senior, hands-on IC
