Director of Product - Ads Performance
Core
Lead strategic development and execution of Roblox's performance-based advertising platform to connect developers and brands with audiences.
Role type
Director of Product Management (Ads Performance)
Builds
Performance-based ad system and new ad formats for Roblox developers and brands
Domain
Gaming platform advertising / Digital marketing
Deliverable
product features
Required skills
Product strategy, Performance-based ad tech, Digital marketing, Advanced measurement (attribution, incrementality, media mix modeling), A/B testing, Cross-functional leadership, Technical proficiency
Preferred skills
Experience with brands and agencies, Experience in other media companies
Technologies
None explicitly listed
Responsibilities
Define and lead product strategy and roadmap for the ad platform; Spearhead creation of new ad formats organic to user experience; Collaborate with engineering, DSA, and design teams to develop features; Analyze complex metrics to inform strategic decision-making; Build technical specifications and strategic wireframes.
Seniority
Director, Senior Leadership
