Digital Campaign/Performance Marketing Specialist
Core
Execute and optimize digital media campaigns for retailers and brands within Flipp's Private Shopper Network and external platforms to drive shopper engagement and ROI.
Role type
Digital Campaign/Performance Marketing Specialist
Builds
Digital media campaigns and promotional content for North American retailers and brands
Domain
Retail technology / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital media campaign management, Media planning, Performance optimization, Budget management, Reporting and analytics, Troubleshooting attribution/tracking
Preferred skills
Experience in digital media agency or news media company
Technologies
Digital media platforms, Attribution tools, Tracking systems
Responsibilities
Set up, launch, and manage digital media campaigns across diverse platforms; Monitor live campaigns for performance, accurate implementation, and continuous optimization; Create media plans ensuring accurate flight dates, budgets, and channel allocations; Generate and maintain accurate campaign performance reports; Identify and support the resolution of executional, delivery, or data integrity issues.
Seniority
Junior to Mid-level (1-3 years experience)