Director of Marketing
Core
Director of Marketing responsible for executing an integrated go-to-market engine spanning content, demand generation, social, and communications to drive pipeline growth.
Role type
Director of Marketing (Individual Contributor)
Builds
Integrated marketing programs, demand generation campaigns, and organic advocacy motions for an enterprise AI platform.
Domain
B2B Enterprise Software / AI
Deliverable
product features
Required skills
B2B marketing strategy, demand generation execution, budget management, vendor/agency relationship management, employee and customer advocacy program building, data-driven performance tracking, content and collateral execution, PR and executive communications
Preferred skills
Enterprise buyer marketing experience, AI-assisted marketing tooling familiarity, early-stage startup marketing infrastructure building, generalist brand and demand generation background
Technologies
AI-assisted marketing tooling, campaign automation, account intelligence platforms
Responsibilities
Partner with CMO and RevOps to translate GTM strategy into integrated marketing plans; manage marketing budget and reallocate spend based on performance; build and run employee- and customer-generated content programs; execute full-funnel demand generation including thought leadership and account-based advertising; produce content and sales collateral; direct external creative and web resources; execute customer marketing and advocacy campaigns; manage PR and executive visibility initiatives
Seniority
Director, high-ownership IC
