招商运营（电商与文娱大事件） - 抖音
Core
Design scalable industry IP matrices and standardized operation manuals to drive B-side marketing revenue for e-commerce and entertainment events on Douyin.
Role type
Senior B-side marketing operations manager (IP strategy & commercialization)
Builds
Industry-specific IP assets, standardized operation manuals, and customized marketing proposals for brand clients
Domain
E-commerce and entertainment marketing within the social media platform industry
Required skills
Industry marketing demand analysis, IP matrix design, standardized SOP creation, commercial marketing planning, B-side client communication, trend reporting
Preferred skills
E-commerce experience, fast-moving consumer goods (FMCG) or durable consumer goods experience, local services industry experience, content production or project planning experience
Technologies
N/A
Responsibilities
Design scalable industry IP matrices and standardized operation manuals; develop innovative marketing plans leveraging Douyin's content ecosystem; manage B-side client relationships and proposals; produce user and industry trend reports
Seniority
Senior, hands-on IC