广告策略产品经理（基础投放）-抖音生活服务
Core
Design strategies for lead-generation effect ads, analyze performance data, and optimize models to drive revenue and model effectiveness for Douyin's local life services.
Role type
Strategy Product Manager (Lead Generation Ads)
Builds
Lead generation ad products and optimization mechanisms for Douyin's local life services
Domain
Digital Advertising / Local Life Services
Deliverable
product features
Required skills
Effect ad strategy design, performance data analysis, conversion rate optimization, ROI optimization, product project management, data-driven decision making
Preferred skills
Mathematical modeling, data mining, machine learning, team management
Technologies
N/A
Responsibilities
Design strategies for lead-generation effect ads; Analyze effect data and optimize strategies; Design product solutions to improve lead conversion and customer ROI; Manage ad strategy product projects across design, tech, and test teams; Analyze core data metrics to support business monetization and propose optimization strategies.
