Paid Media Specialist
Core
Execute and optimize daily paid media campaigns (LinkedIn Ads, Google Ads, ABM) to drive B2B marketing efforts for a global education technology platform.
Role type
Junior Paid Media Specialist
Builds
Performance marketing campaigns for D2L's learning solutions across North America, EMEA, APAC, and LATAM.
Domain
B2B SaaS / EdTech
Deliverable
product features
Required skills
Paid Search (Google Ads), Paid Social (LinkedIn Ads), campaign execution, landing page creation, agency/partner management, reporting & insights, project management, analytical skills.
Preferred skills
SaaS/B2B vertical experience, Google Tag Manager, Google Analytics.
Responsibilities
Create and manage LinkedIn Ad campaigns for B2B markets; execute and optimize Paid Search (Google Ads) campaigns for North American & International markets; execute ABM marketing display campaigns; create landing pages for performance marketing campaigns; partner with creative teams to develop campaign assets; manage external agencies and channel partners; report success metrics and provide insights on paid search & social performance; assist with project and resource planning; provide keyword insights to web, SEO & content teams.
Seniority
Entry-level / New starter