Senior Global Product Marketing Manager Ads
Core
Design and execute Go-To-Market strategies for TikTok Search Ads products, acting as a strategic advisor to shape the product roadmap and drive advertiser adoption.
Role type
Senior Product Marketing Manager (Ads)
Builds
TikTok Search Ads products and features for TikTok For Business
Domain
Digital advertising, search advertising, ad tech
Deliverable
product features
Required skills
Go-to-Market strategy, product roadmap influence, cross-functional alignment, advanced analytics, digital advertising ecosystem knowledge, auction-based systems understanding, performance marketing KPIs
Preferred skills
MBA, management consulting experience, corporate strategy, marketplace monetization, auction theory, 0-to-1 product launch
Technologies
Search Ads platforms, auction systems
Responsibilities
Design and execute GTM strategies for new Search Ads products; Synthesize market trends and advertiser data to shape product roadmaps; Identify macro-trends and white-space opportunities to accelerate market penetration; Establish shared OKRs between Product and Sales teams; Develop scalable search activation strategies to improve advertiser onboarding; Design strategic playbooks to drive best practices adoption among Sales teams and advertisers
